Web Development

We build marketing sites and web applications. The work is unglamorous and the standards are not complicated: it should load quickly on a mid-range phone over a patchy connection, it should stay up, and the next person to touch it should be able to understand it.

What we care about

Speed on real devices. Not a score on a laptop in an office — a page that renders in under two and a half seconds on the kind of phone your customers actually own. Most of the weight on a slow site is not the design. It is the four analytics, chat and consent scripts that were added one at a time, each by somebody who did not measure. We will tell you what each one costs before it goes on.

Static by default. Most sites do not need a database or a running server. Ours are built to plain files and served from a CDN, so there is nothing to patch at midnight and nothing to fall over on the day a campaign actually works.

Handover. You own the code, the domain, and the deployment. There is no arrangement where leaving us is expensive.

Not over-building. Most sites do not need a login or a framework either. When they do not, we do not add one, because everything added is something somebody has to maintain after we are gone.

The parts people skip

Text a person can actually read, with contrast measured against the background it sits on rather than approved from a screenshot in good light.

Titles, descriptions, canonical URLs, a sitemap and structured data generated at build time, so they cannot drift out of step with the page they describe.

A redirect for every old URL when a site replaces one, so the ranking you already paid for does not land on a 404.

None of this is clever. It is the difference between a launch and a relaunch.

What we do not do

Rebuilds sold as redesigns when the existing site only needed its content rewritten. We will tell you when that is the case.